“The Ghost Therapist”
(Score: 0-5)
🚨 You’re Practically Invisible to Clients! 🚨
Right now, your marketing isn’t working...
because it doesn’t exist or isn’t structured to attract clients. If you’ve been relying on word-of-mouth or hoping that “just being a great therapist” will fill your practice, it’s time for a reality check. Clients today search for therapists online, and if they can’t find you—or worse, they find a half-baked website with no clear call to action—they’re going to book with someone else.
🔥 What’s Happening?
❌ You might not have a website, or if you do, it’s outdated or ineffective. Your copy isn’t making potential clients think, “Holy shit, I NEED to work with this therapist!”—it’s just giving them the facts. Right now, it’s more informational than impactful, missing the emotion and connection that actually gets them to book.
❌ SEO is a foreign language to you, so you aren’t showing up on Google.
❌ You aren’t actively posting or engaging on social media.
❌ You don’t have an email list or any way to nurture potential clients.
❌ You’re relying on referrals but don’t have a backup strategy when they slow down.
🚀 Quick Fixes to Get Clients Coming In:
✅ Get a Simple, High-Converting Website – Even a few-page site with personalized, niche copywriting that makes clients FEEL something when they read it, and an easy way to book can change the game.
✅ Start Showing Up on Google – Use basic SEO strategies, like writing content that includes your specialty + location (e.g., “trauma therapist in Denver”).
✅ Pick ONE Social Media Platform – No need to be everywhere, but potential clients need to see you somewhere. Instagram, Facebook, or TikTok are solid options.
✅ Make It Easy to Book You – Add a “Book a Free Consult” button or option to your site and profiles, create an automated scheduling link, and make sure your contact info is clear.
