Access starts February 1st and enrollment only happens once a year in January. 

Ummmmm YES!! This program's beefiest parts are about putting a marketing system in place 99% done-for-you by us. You may want to go through the portion of the program that helps you verify your course's offer is irresistible first, but from there, it's all about the marketing baby! 

In a nutshell? Potential buyer sees an ad of yours, reads the ad copy, and clicks. They then go to an opt-in page where they can sign-up for a freebie of yours (and join your growing email list that you can make launches too!), which then takes them to the sales/landing page where your course will be magnetically sold - AND then they would make the purchase.

Come on in! The first portion of the program is for those who want to get started with their branding, the course idea, creating the course, and how to get everything started from the ground up. Once that's ready, then we jump into the meat and potatoes and set you up with how to market it (done-for-you, with a bow on top)!

We do guide you through tutorials to create your course with tips, tools, and strategies to create an irresistible course that sells. We don't create the content for you or record the videos for your course. YOU are the creator. Your buyers will want to learn from YOU not us. We DO offer, at checkout, the option for us to plug in all of your course content for you, into Squarespace....so you can just kick back and eat chips and salsa.

You can keep it there if you like, what you may want to do is copy the landing page we create for you - as this will be your main way to get clients to purchase. We still do all of it for you, you may just need to copy-paste and create it over on the platform you do want to use. You can also have us just create the landing page in Squarespace for now and get everything rippin', and we can put the checkout option onto the Squarespace webpage. 

We want you to love it! So we do get LOTS of feedback from you and are 100% open to doing edits. You get 1 round of edits on all the marketing we create for you. This is all coordinated through email with your copywriter, webpage designer, and ads campaign expert. 

We want you to feel supported - so we got your back. You will have email support with our director of client success as well as direct email support with your copywriter, web designer, and ads expert. It's all direct WITH YOU about your course.

This is not a group program with group calls because everyone's style, brand, course, and business goals are different. You won't get direct access to support and guidance with Amy during the program, however, Amy is in cahoots with all team members throughout the program and highly in tune with your project, helping with strategy and the important behind-the-scenes pieces that need attention most. We really are an adorable, highly skilled, unicorn-level team at The Lazy Therapist - we treat your system like it is our own. 

Heck yes! We show you how to make edits to your landing page as needed, how to make tweaks to your ads, and the basics of how to manage and optimize your ads moving forward. You won't be an ads expert with a new career in your future by any means - but you will know enough to be dangerous, and enough to keep your ads trucking along. 

Yep. We allow for 12 months for you to complete all the services in the program. If by 12/31 of the year you enroll, you are not able to complete the steps in the program so we can do our part: the copywriting, landing page, ads, and other marketing pieces - then we are not able to do this in the following year for you. 12 months is a lot of time to complete this program...similar to a class you paid for in school, you get the services, the information, the guidance during that course timeline. If you don't complete - you don't get the outcome and the course ends at some point. Similar situation with this program. 

No we do not. We put a lot of done-for-you work into creating your marketing system and there are components that are on you to make this system come together, even though we do a lot of the work for you. Because of that, we aren't able to offer a money back guarantee or refunds in the program. Make sure to make an informed decision about joining, as your purchase is a commitment to the 12 months and you are responsible for completing your payments.

Yuck. No you do not! This is all about setting you up with paid advertising so you don't have to do that if you don't want to. You will need to have a business page set up on Facebook, when the time comes. That's it. Super easy to do. 

We do not offer business coaching throughout the program. We are highly focused on strategy for selling your course, creating it, and marketing - this is our strong suit and the meat and potatoes of this program. There are some tutorials by Amy directly, that provide some mindset and business coaching in the member's area. We offer guidance in coordinating and getting through the program because there is a lot that needs to come together while we are with you. We do not make business decisions for you or coach you around how to run your business, etc. 

We suggest starting out small with a daily ad spend of $5 - $15 a day to get used to reviewing and analyzing your ad data! And understanding what optimizations need to be made. Once you know how things are working in your ads campaign, we suggest increasing your ad spending per your business goals and per your business budget. 

Other expenses would be the monthly fee for Squarespace for the sales page we put in place. There may be other expenses related to your business needs if you still need to get an LLC, email account, professional photos, etc.